Case study 04 · Bike launch · Production and content

International bike launch

Type of work
Bike launch · Production and content
Where
Colombo, Sri Lanka
Stages we ran
6

A motorcycle launch abroad, built and run end to end: the reveal on stage, an experience zone, guest rides on a track we laid out, and a stunt show the next day, all filmed as it happened.

Films

How we ran it

  1. S1

    Logistics

    Bikes, stage kit and crew brought in, unloaded and staged at the venue.

  2. S2

    Launch show

    Stage, screens, light and sound, and the reveal moment, rehearsed and run on the night.

  3. S3

    Experience zone

    Display bikes, a photo set and hosts for guests and media between the show and the rides.

  4. S4

    Track experience

    A coned course laid out, marshalled and run so guests could ride the new machines safely.

  5. S5

    Stunt show

    A day-two stunt display around the course, planned with the riders and kept clear for the crowd.

  6. S6

    Coverage and content

    Films, reels and photos captured across both days.

The finish

What the client got

  • A launch abroad, without the headache

    Logistics, stage, rides and stunts handled by one crew in another country, so the client's team could focus on their guests.

  • Guests who rode, not just watched

    A track experience put the new machine under the guests, which a stage reveal alone cannot do.

  • Two days, one crew

    The launch night and the ride day were run by the same people, so nothing was lost in a handover.

  • A launch that kept going online

    Launch films, reels and a behind-the-scenes cut, ready for social and the client's own channels.

What we delivered

  • Launch film
  • Highlight reels
  • Behind-the-scenes film
  • Photo set
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