Case study 01 · Drift series · Event and content

DriftR series

Type of work
Drift series · Event and content
Where
Hyderabad, Coimbatore and more
Stages we ran
7

A drift series we run city to city, from the first site visit to the final film. Permissions, insurance, the track itself, the day, and the content, all handled by one team.

Films

How we ran it

  1. S1

    Pre-event prep

    Concept, budget and schedule. Venue recce, run sheet and every vendor lined up before a single cone goes down.

  2. S2

    Permissions

    Police, local authority and venue permissions filed, followed up and in hand well before the event.

  3. S3

    Insurance

    Event, public liability and participant cover arranged, so nobody gets on track without it.

  4. S4

    Track build

    Layout drawn, barriers and tyre walls placed, spectator zones and the pit area built, then walked and signed off.

  5. S5

    Event management

    Rider briefings, marshals, timing, hospitality and safety on the day, run from one control point.

  6. S6

    Coverage and content

    Multi-camera filming, drone, photography and same-day reels, captured while the event runs.

  7. S7

    Delivery

    Event films, highlight reels, photo sets and social cut-downs for every round.

The finish

What the client got

  • One partner, permit to final film

    Permissions, insurance, the track, the event and the content came from one team, so the client managed one relationship instead of five vendors.

  • Rounds that run safe and legal

    Every round went ahead with permissions and cover in hand, and a safety plan walked before a single rider went out.

  • A format that travels

    One playbook, repeated city to city, so each new round is quicker to set up than the last.

  • Content while it is hot

    Reels and photos went out during and right after each round, so the event kept working online long after the dust settled.

What we delivered

  • Event films
  • Highlight reels
  • Photo sets
  • Social cut-downs
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